Lately I’ve been thinking a lot about ‘what is in a name’ in terms of business names and naming artwork (below). In my last blog post I wrote about cre8ery and mentioned that I would explain the name in my next post. People always ask me about this name, why we named it with the number 8, why we didn’t choose a simpler name like a ‘regular’ word. These were some of the guidelines we used to come up with ‘the name’. If it is more complex people will remember the name. Busines